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Monday, July 28, 2014

The Evolution Of Mascara



Image by Marin at FreeDigitalPhotos.net

Hey Everyone!

Today's post is going to be a little different since I'm currently travelling and don't have access to my camera or makeup collection! So instead, I've decided to do a mini makeup history lesson!

I'm going to be talking about the evolution of mascara and how it became!
I think the story is kind of cool and mascara is probably one of the most important items in my makeup bag! Even on lazy, no-makeup days I still reach for my mascara before going anywhere!

So let's gets started!

Ancient Egypt 

Mascara use dates all the way back to ancient Egypt where it was believed that evil spirits could access your soul through your eyes, hence the saying "The eyes are the window to your soul".

Image by Idea Go at FreeDigitalPhotos.net


To protect themselves, kohl (usually a mixture of charcoal, water, honey, and crocodile stool) was often used to cover around the eyes and darken eyebrows.

Eventually, the use of kohl spread into Babylonian, Greek and Roman empires but for strictly cosmetic purposes.

Victorian Era

Western culture didn't appreciate makeup until the wonderfully vain Victorian Era!

Victorian women were known to spend hours of their day trying to find new ways to look their best by achieving rosier cheeks and darker eyelashes, to name a few.

To achieve the sought after eyelashes, the women would mix ashes and elderberry juice to make a paste to be applied directly to their eyelashes.

19th Century 

Fast forward to the 19th century when the ever so useful petroleum jelly was created!

Now this is where shit got real!

At around the same time in 1913, two men changed the history of mascara forever.

Eugene Rimmel, a chemist, created a mixture of petroleum jelly and coal and declared it solely for cosmetic use!

Across the ocean, T.L Williams was stumbling on a similar idea of his own.

After watching his sister Maybel apply a soot mixture to her eyelashes, T.L Williams also had the same idea to develop a mixture of coal and petroleum jelly but with slightly different ratios. Williams later created a mail order business out of this idea and the company grew to what is today known as Maybelline.

Over the years these ideas have been improved and the product has become less messy.
Eventually (roughly 40 years later) the tube and wand idea was put into effect and has stuck ever since!

Hopefully you all learned something and that wasn't too boring!

Thanks for reading! xox
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